CREATING YOUR VISION WKSHP

"ESSENTIAL TOOLS FOR BUSINESS SUCCESS"
GuitarTam Music Business Workshop series

WORKSHOP PT 1: CREATING YOUR VISION

Designed to provide new business executives (in any field) the foundation to achieving maximum success.
This program is designed for Artists & Entrepreneur's who are interested in establishing a strong foundation to build a business plan for their careers.

Do you want to be a successful artist or entrepreneur ?
I have an important question to ask you: what does that success look like to you?

YOU WILL LEARN:
- What is your vision?
*Your vision provides you with direction and is the most important factor in achieving success w/ your music or artistic career.
- Your vision provides you w/ direction
- Helps you achieve success faster!
- Artists w/ established visions stop wasting time & money!
- Your vision is the foundation to your PLAN that you build your success upon.
- Exersises and coaching for YOU to develop your vision

Wed- May 6th Mudrakers Café 6:30-7:30pm
2801 Telegraph Ave
Berkeley, CA 94701
Limited to 8 registered participants $25.00 / to pre reg. Guests
Tuition due at beginning of workshop:

To Register: http://www.tamraengle.com/contact.php

For information about your instructor: http://www.tamraengle.com/

Missed Opportunities bum me out!

In the past 28 years in the music industry you have seen the fat label cat days-hot tub filled w/ beautiful girls 1 hairy backed producers, lighting cigars w/ C notes-
To the back on the street days.... The Fat cat is now an ol broken down Ally Cat after cocaine rehab. The beautiful girls are looongggg gone with the drugs and the money-

In a way today is like the old wild west, The old model of big label music deals is dead, and it's a Indie jungle out there what few "deals" are out there are not geared toward the performer making ANY money. The one thing hasn't changed is that it is STILL the Music Business- the smart and successful people are using basic business strategies to create and monetize the brave new world. Folks that shun technology and educating themselves about how business works will be find themselves forever treading in the same small pond with no measurable earnings from their craft.

Let me give you a couple of examples of missed business opportunities that happened this past weekend:

Example 1- Who to do business with:
A client recently asked whether they should do business with a particular organization who for $400 / yr would "promote" the "selected artists" to their in house Music Supervisors and Publishing company.
(It wasn't clear if your $400 suddenly made your "a selected artist" or THEY decided which artist was bestowed that title).

Beyond that, on the website in the selected artist publishing area the word MUSIC is Mis-Spelled as MUISC. If I was not hesitant to give up my $400 I now would be.

LESSON: CHECK THE DETAILS.

A much better investment would be have your $400 applied toward a direct & measurable result.
I would recommend a business assessment where you are provided with the framework you will need to insure you have a catalog which is properly cleared, licensed, THEN learn to to properly use the tools to develop relationships DIRECTLY with the music supervisors/ publishers. These folks are SO BUSY that when you have established a repoire, and have a properly prepared pitch for them you have maximized your opportunity for having your songs HEARD and considered for placement WITH the decision makers.

EXAMPLE 2- Where is the business?

I recently performed at & conducted a workshop at a 1st time GO GREEN Expo:
Granted in Northern California the GO GREEN mantra is a bit like preaching to the choir, but a good cause and great info for a FREE bring your family event.
IF YOU COULD FIND THE EXPO!!!
No where on the GO GREEN Sacramento website did they have the event address! or a QUESTIONS or FAQ link.

If I had not been performing there I would have given up looking and found something ELSE to do.

Needless to say it wasn't a surprise to me that the micro version of the Los Angeles Expo that I had previously performed at was a HUGE missed opportunity- & for all the business owners that paid money to have a booth at the expo???? money down the drain because targeted leads didn't know how to get to them.

LESSON: if your business provides a service- put your address on ALL of your marketing collateral INCLUDING the WEBSITE.
Website Content Review! make sure it's current and targeted DO NOT put any barriers between you and your customers.

EXAMPLE 3: What is your business?

Conventions & Expo's have booths filled with people selling you their products or service: Unless you can capture your audience in the 1st 15 seconds you have lost the sale. EVERYONE must have a "elevator pitch" (called this since you should be able to tell someone in the time it takes to get from one floor to the next who you are and what you do).
In music this missed opportunity happens thousands of times each day.
When someone asks you what you do ? I hear songwriters say " oh I'm a singer songwriter" REALLY wow! know if your a girl I assume you sound like Jewel or a guy John Mayer or James Taylor and I'm kinda bored with you.
What if you Tell me your a performing songwriter that sounds like Green Day doing a rockabilly jam w/ Sinatra developing your catalog for film & television Then I know what you sound like, and that your a developing artist with a interest in placement opportunities.
NEXT, the knowing when to and when not to pitch....

LESSON:
Every day you meet at least 5 people who are potential customers- properly utilizing opportunities, developing relationships so you grow your base so each DAY you have a minimum number of individuals BUYING something from you.


These are 3 examples reflecting missed opportunities for customers to buy something, or add to a strong foundational componant that you are building toward your dream opportunity.
You might not even recognize the opportunity passing by, unless you know where to look.

These are a couple of examples of area's I can help you:


BUSINESS ANAYLSIS-
ELEVATOR PITCHES-
ORGANIZATIONAL PLANS-
DEVELOPING REVENUE STREAMS-
1 HOUR CONSULTATIONS

If you are interested in learning how to make your passion a successful business let's talk! Face to face, phone, email or skype tele-consultations available.

I want to help you be successful, so you can help others succeed!

=Tamra=
www.tamraengle.com

Earth Day Workshop/ 10 tips to go green

TAMRA ENGLE
COUGAR ROCK SHOW
WWW.TAMRAENGLE.COM

GO Green Expo workshop information presented at the Go Green Expo Sacramento 4/24/10
If you are interested in booking Tamra to speak, host a workshop or for a performance opportunity contact her at www.tamraengle.com



Co2 Carbon Dioxide is emitted through fossil fuels in business, households, and from individuals contributing to the mix of green house gasses.

EMISSIONS

22 Billion metric tons- amount of all human related emissions
7 Billion metric tons- the earth’s annual absorption rate
-15 Billion metric tons- of global emission surplus advancing global warming

AVG HUMAN ANNUAL CARBON FOOTPRINT

36 tons worldwide
20 tons USA


THINGS I HAVE DONE TO REDUCE MY CARBON FOOTPRINT:

ÿ TURN OFF COMPUTER / MONITOR AT NIGHT
ÿ CHANGE LIGHTS TO CFL’s (save’s 70% $60 over it’s lifetime)
ÿ DRYING YOUR CLOTHES OUTSIDE (At least 6 months /yr saves $700)
ÿ SHOP IN THRIFT STORES FOR CLOTHING (& DONATE USED CLOTHING TO THRIFT STORES TO BE REUSED).
ÿ SEND OLD GUITAR STRINGS TO LOCAL JEWLERY MAKER WYM.COM
ÿ REDUCE LANDFILL BY USING DOWNLOAD CARDS INSTEAD OF CD’S (or your can download free at www.tamraengle.com)
ÿ CARPOOL TO GIGS
ÿ USE HYBRID VEHICLES WHEN TOURING / LONG TRIPS
ÿ RECHARGEABLE BATTERIES – in foot pedals and wireless mics
ÿ POWER CONSERVING SURGE PROTECTORS http://www.belkin.com/
ÿ RECYCLE OLD CD’S www.secondspin.com
ÿ OPTED OUT OF JUNK MAIL LISTS www.optoutprescreen.com
ÿ HOME COMPOSTING www.composting101.com
ÿ SHOP @ LOCAL FARMERS MARKETS: http://www.sfgate.com/food/farmersmarkets/











10 THINGS YOU CAN DO TO REDUCE YOUR CARBON FOOTPRINT

1. Use Energy Star Appliances Energy Star
(save 30% a year!)
2.Unplug any unused NON energy star appliances when not in use
(save up to .8 tons of Co2/yr)
3.Travel Light (Walk or carpool when you can) www.erideshare.com
avoiding just 10 miles of driving every week would eliminate about 500 pounds of carbon dioxide emissions a year
Use hybrid vehicles for long trips) if you eliminate 1 long air flight a year (you save 2.2 tons)
4.Recycle/Reuse (save .9 tons of Co2)
5.Shop at thrift stores for clothing
6.Use cloth bags instead of the stores bags when shopping
7.Compost (save 4.5 yons of Co2/yr)
8.Plant your own sustainable veggie garden
(even potted plants on your patio!)
9. Use bio degradable bags for pet and household waste
all petdepot at Amazon.com
10. Shop at your local farmers market (the avg US meal travels 1200 miles to get to your plate, if you shop locally you cut back on c02 emissions)




HELPFUL WEBSITES


ENERGY PROOF YOUR HOME: http://www.energysavers.gov/
Energy Star Appliances and household information: www.energystar.com
Bio bags All Pet Depot at: www.amazon.com
Carpooling / Ridesharing: www.erideshare.com
Opt out of Junkmail lists: www.optoutprescreen.com
Guitar String Jewelery: http://www.wym.org/
Used CD/s buying /selling: www.secondspin.com
Farmers Markets in the Bay area: http://www.sfgate.com/food/farmersmarkets/
Composting- www.composting101.com

Creating mode...



As an artist I find things to be cyclic. Creating a new release is a birthing.
Spring Gardens, digging in the dirt, and planting the seeds to go back in the studio... Creative seeds are scattered about in scribbles, and ponderings in the margin of books and journals.

Texturing music,
blending, sounds
and emotions
til it stands on it's own

Then shoved out of the nest to see the world.........


Behind the scenes you also get to take your lumps for not fitting in a box....
Not everyone feels comfortable being in a collaborative environment, they get scared, and I think the fear stops them from growing. Fi Fi Fo Fife-dom

I want to learn from everyone, What excites you about what you do ?

How can each of us use what we love so dearly to help others around us?

I think that is religion to give something with total love and let it help another.

You can check out some refinements I have made to my website under my services.
I'd love to help you discover, rekindle, or even make a living from what excites YOU.

http://www.tamraengle.com/services/consulting.html

http://www.tamraengle.com/services/page2.html
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